TY - BOOK AU - Kimball, Cheryl TI - Entrepreneur magazine's ultimate book of sales letters: customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM SN - 9781932531756 AV - HF 5703 .K48 2007 PY - 2007/// CY - [Irvine, Calif.] PB - Entrepreneur Press KW - COMMERCIAL CORRESPONDENCE N1 - magazine, Entrepreneur; 1. Basics of selling -- 2. Letters for prospecting -- 3. Letters for sales operation N2 - With 1.001 sample documents, this book goes beyond typical sales templates; it offers communication customized specifically for you. It details how to use a complete letter-oriented strategy, covering a variety of communication types, topics, and approaches to selling ER -