Innovation and entrepreneurship /
John Bessant and Joe Tidd
- Second edition
- United Kingdom : John Wiley & Son, Inc., c2011
- xiii, 589 pages : illustrations ; 25 cm.
Includes index.
Entrepreneurial goals and context -- Recognising the opportunity -- Finding the resources -- Developing the venture -- Creating value
This book has been developed specifically for undergraduate students of business and management studies, and science and engineering students studying courses on these subjects.