Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen and James C. Makens 
 - Fifth Edition. 
 - Boston, Massachusetts :  Pearson,  c2010 
 - xxiii, 683 pages :  illustrations ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. The hospitality and tourism marketing process --  Part 2. Hospitality and tourism marketing opportunities and strategies --  Part 3. The hospitality and tourism marketing mix --  Part 4. Managing hospitality and tourism marketing 
<br/><br/><label>ISBN: </label>9789810697501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM -- MARKETING
<br/><br/><label>LC Class. No.: </label>TX 911.3.M3 .K68 2010