TY  - BOOK
AU  - Lamb, Charles W.
AU  - Joe F. Hair;Carl McDaniel
TI  - Principles of marketing
SN  - 9789814441360
AV  - HF 5415 .L36 2013 
PY  - 2013///
CY  - Andover, Mass.
PB  - Cengage Learning Asia Pte Ltd
KW  - MARKETING
N1  - Includes index; 1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing
ER  -