Farrell, O. C. <br/><br/>
Marketing / 
O. C. Ferrell, G. Thomas M. Hult and William M. Pride 
 - Andover, Mass. :  Cengage Learning Asia Pte Ltd,  c2013 
 - x, 359 pages :  illustrations ;  26 cm. 
<br/><br/>Chapter 1. Strategic marketing management -- Chapter 2. The global marketing environment -- Chapter 3. Selecting target markets -- Chapter 4. Product decisions -- Chapter 5. Developing and managing goods and services -- Chapter 6. Pricing decisions -- Chapter 7. Supply chain management and marketing channels -- Chapter 8. Retailing, wholesaling, and direct marketing -- Chapter 9. Integrated marketing communications -- Chapter 10. Advertising and public relations -- Chapter 11. Personal selling and sales promotion 
<br/><br/><label>ISBN: </label>9781285922065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .F47 2013