TY  - BOOK
AU  - Farrell, O. C.
AU  - Hult, G. Thomas M.;Pride, William M.
TI  - Marketing
SN  - 9781285922065
AV  - HF 5415 .F47 2013  
PY  - 2013///
CY  - Andover, Mass.
PB  - Cengage Learning Asia Pte Ltd
KW  - MARKETING
N1  - Chapter 1. Strategic marketing management -- Chapter 2. The global marketing environment -- Chapter 3. Selecting target markets -- Chapter 4. Product decisions -- Chapter 5. Developing and managing goods and services -- Chapter 6. Pricing decisions -- Chapter 7. Supply chain management and marketing channels -- Chapter 8. Retailing, wholesaling, and direct marketing -- Chapter 9. Integrated marketing communications -- Chapter 10. Advertising and public relations -- Chapter 11. Personal selling and sales promotion
ER  -