NU Learning Resource Center OPAC catalog › Details for: Radio and television spot announcements for family planning worldwide /

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Radio and television spot announcements for family planning worldwide / Edited by Bonnie Remsberg, Dan Price, Jane Trowbridge and George Daffin

Contributor(s): Bonnie Remsberg [editor] | Dan Price [editor] | Jane Trowbridge [editor] | George Daffin [editor]Material type: Text

TextPublication details: [Chicago] : Communication Laboratory, Community and Family Study Center, University of Chicago, c1975Description: x, 151 pages ; 23 cmSubject(s): TELEVISION IN FAMILY PLANNING | RADIO IN FAMILY PLANNINGLOC classification: HQ 766 .R3 1975

Contents:

Chapter One. Introduction: spot announcements and the 25 critical obstacles to family planning -- Chapter Two. What makes a spot announcement effective -- Chapter Three. Pretesting spot announcements -- Chapter Four. Radio and television spot announcements and the 25 critical obstacles

Summary: This volume is one of a series dedicated to improving the content of family planning communication-education programs. Its central theme is that many of the most severe and critical problems facing family planning programs can be alleviated by the use of properly worded spot announcements. It seeks to rove this by providing specific examples.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	General Education	Relegation Room	GC HQ 766 .R3 1975 (Browse shelf (Opens below))	c.1	Available		NULIB000004749

Based upon Twenty-five communication obstacles to the success of family planning programs, by D.J. Bogue.

This volume is one of a series dedicated to improving the content of family planning communication-education programs. Its central theme is that many of the most severe and critical problems facing family planning programs can be alleviated by the use of properly worded spot announcements. It seeks to rove this by providing specific examples.

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