Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci

By: Iacobucci, Dawn [author]Material type: TextTextPublication details: Nashville, TN : Earlie Lite Books, c2015Description: 146 pages : illustrations ; 26 cmISBN: 9781502901873Subject(s): MARKETING MATHEMATICAL MODELSLOC classification: HF 5415.2 .I33 2015
Contents:
1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer attitudes and factor analysis -- 5. Drivers of customer satisfaction and path models -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and anova -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks analyses -- 11. Marketing models: classic models, big data
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5415.2 .I33 2015 (Browse shelf (Opens below)) c.1 Available NULIB000009654

1. Introduction to marketing models: multivariate statistics and marketing analytics --
2. Segmentation and cluster analysis --
3. Brand choice and logit models --
4. Measuring customer attitudes and factor analysis --
5. Drivers of customer satisfaction and path models --
6. Perceptual maps and multidimensional scaling --
7. New products and conjoint analysis --
8. ROI, experiments, and anova --
9. Diffusion and forecasting --
10. Word of mouth and social networks analyses --
11. Marketing models: classic models, big data

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