Comparative study of McDonalds and Jollibee Marketing strategies / Asejo, Dionalyn S.

By: Material type: TextTextPublication details: Manila : National University, 2004Description: iv, 28 leaves ; 28 cmLOC classification:
  • UGT CBA BSBA-MM .A84 2004
Contents:
Title page -- Approval Sheet -- Acknowledgement -- List of tables -- Chapter 1. The Problem and its background -- Chapter 2. Review of related literature and studies -- Chapter 3. Research Methodology -- Chapter 4. Presentation and Analysis of Data -- Chapter 5. Summary, Conclusion, and Recommendation -- Bibliography.
Summary: The study is done to determine what primary benefits the customer enjoys as a result of eating the products.
Item type: Thesis
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Thesis Thesis National University - Manila LRC - Annex II Thesis Marketing Management UGT CBA BSBA-MM .A84 2004 (Browse shelf(Opens below)) c.1 Available UGTHE000000174

Includes bibliographical references.

Title page -- Approval Sheet -- Acknowledgement -- List of tables -- Chapter 1. The Problem and its background -- Chapter 2. Review of related literature and studies -- Chapter 3. Research Methodology -- Chapter 4. Presentation and Analysis of Data -- Chapter 5. Summary, Conclusion, and Recommendation -- Bibliography.

The study is done to determine what primary benefits the customer enjoys as a result of eating the products.

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