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Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin and Bruce E. Pinkleton

By: Austin, Erica Weintraub [author]Contributor(s): Pinkleton, Bruce E [co-author]Material type: Text

TextPublication details: New York : Taylor and Francis Group, c2015Edition: Third editionDescription: viii, 389 pages : illustrations ; 25 cmISBN: 9780415517690Subject(s): PUBLIC RELATIONS | PUBLIC RELATIONS -- MANAGEMENTLOC classification: HD 59 .A97 2015

Contents:

Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through

Summary: This edition highlights how the field of evidence-based communication management continues to change.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 59 .A97 2015 (Browse shelf (Opens below))	c.1	Available		NULIB000011157

Includes bibliographical references and index.

Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through

This edition highlights how the field of evidence-based communication management continues to change.

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