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Principles of marketing / Thomas C. Kinnear and Kenneth L. Bernhardt.

By: Kinnear, Thomas C [author]Contributor(s): Bernhardt, Kenneth L [co-author]Material type: Text

TextPublication details: Illinois : Scott, Foresman, c1986Edition: Second EditionDescription: xx, 758 pages : color illustrations ; 23 cmISBN: 0673182134Subject(s): MARKETINGLOC classification: HF 5415 .K56 1986

Contents:

Part 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues.

Summary: It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Management Accounting	Relegation Room	GC HF 5415 .K56 1986 (Browse shelf (Opens below))	c.1	Available		NULIB000005863

Includes bibliographical references and index.

It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs.

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