Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie

By: Sekaran, Uma [author]Contributor(s): Bougie, Roger [co-author]Material type: TextTextPublication details: United Kingdom : Wiley, c2016Edition: Seventh editionDescription: xxiii, 420 pages : illustrations ; 25 cmISBN: 9781119165552Subject(s): INDUSTRIAL MANAGEMENT -- RESEARCH | OPERATIONS RESEARCHLOC classification: HD 30.4 .S43 2016
Contents:
1. Introduction to research -- 2. The Scientific approach and alternative approaches to investigation -- 3. Defining and refining the problem -- 4. The Critical literature review -- 5. Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Interviews -- 8. Data collection methods : observation -- 9. Administering questionnaires -- 10. Experimental designs -- 11. Measurement of variables : operational definition -- 12. Measurement : scaling, reliability and validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis : hypothesis testing -- 16. Qualitative data analysis -- 17. The Research report
Summary: The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Main
National University - Manila
Tourism Management General Circulation GC HD 30.4 .S43 2016 (Browse shelf (Opens below)) c.1 Available NULIB000013929

Includes bibliographical references.

1. Introduction to research -- 2. The Scientific approach and alternative approaches to investigation -- 3. Defining and refining the problem -- 4. The Critical literature review -- 5. Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Interviews -- 8. Data collection methods : observation -- 9. Administering questionnaires -- 10. Experimental designs -- 11. Measurement of variables : operational definition -- 12. Measurement : scaling, reliability and validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis : hypothesis testing -- 16. Qualitative data analysis -- 17. The Research report

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes.

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