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Strategic planning and control techniques for profit : a handbook for small business owners / Robert E. Pritchard and Bruce M. Bradway

By: Pritchard, Robert E [author ]Contributor(s): Bradway, Bruce M [co-author]Material type: Text

TextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, c1981Description: x, 260 pages ; 28 cmISBN: 0138511705 Subject(s): | STRATEGIC PLANNINGLOC classification: H 62.7 .P75 1981

Contents:

Business Planning -- Financial Planning -- Planning for Sales -- Planning the Organization -- Financial Management -- Forward Planning.

Summary: Strategic Planning and Control Techniques for Profit represents a landmark in the integration of marketing and finance with other valuable management tools needed by the owner/manager of a small business. It is a pragmatic how-to book filled with ideas that have been proved to work and improve profits. The authors are both successful businessmen and college professors. In addition, they regularly consult with small businesses and have conducted seminars for various business associations and trade organizations.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Marketing Management	Relegation Room	GC H 62.7 .P75 1981 (Browse shelf (Opens below))	Available		NULIB000005674

Includes index.

Business Planning -- Financial Planning -- Planning for Sales -- Planning the Organization -- Financial Management -- Forward Planning.

Strategic Planning and Control Techniques for Profit represents a landmark in the integration of marketing and finance with other valuable management tools needed by the owner/manager of a small business. It is a pragmatic how-to book filled with ideas that have been proved to work and improve profits.
The authors are both successful businessmen and college professors. In addition, they regularly consult with small businesses and have conducted seminars for various business associations and trade organizations.

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