International marketing / Michael R. Czinkota...and 4 others

By: Czinkota, Michael [author]Contributor(s): Ronkainen, Ilkka A [co-author] | Sutton-Brady, Catherine [co-author] | Beal, Tim [co-author] | Stegemann, Nicole [co-author]Material type: TextTextPublication details: Australia: Cengage Learning, 2014Edition: 3rd Asia-Paciific EditionDescription: xviii, 582 pages : illustrations ; 26 cmISBN: 9780170237871Subject(s): EXPORT MARKETINGLOC classification: HF 1416 .I58 2014
Contents:
Part 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 1416 .I58 2014 (Browse shelf (Opens below)) c.1 Available NULIB000009374

Part 1. The international environment --
Part 2. International market entry --
Part 3. International marketing mix.

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