The Effects of advertising and the effectiveness on sales of Jollibee / Rose Ann G. Dela Cruz

By: Material type: TextTextPublication details: Manila : National University, 2007Description: 31 leaves ; 28 cmSubject(s): LOC classification:
  • UGT CBA BSBA-MM .D45 2007
Contents:
Chapter 1. Introduction -- Chapter 2. Research Design -- Chapter 3. Results and Discussions -- Chapter 4. Summary -- Appendices.
Summary: The pervasiveness of advertising, its phenomenal growth as an industry, and its increased power to influence our behavior and help shape our decisions, have made advertising the object of much cristicism.
Item type: Thesis
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Thesis Thesis National University - Manila LRC - Annex II Thesis Marketing Management UGT CBA BSBA-MM .D45 2007 (Browse shelf(Opens below)) c.1 Available UGTHE000002151

Research Design : Descriptive Method

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Research Design -- Chapter 3. Results and Discussions -- Chapter 4. Summary -- Appendices.

The pervasiveness of advertising, its phenomenal growth as an industry, and its increased power to influence our behavior and help shape our decisions, have made advertising the object of much cristicism.

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