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The Effects of advertising and the effectiveness on sales of Jollibee / Rose Ann G. Dela Cruz

By: Dela Cruz, Rose Ann G [author]Material type: Text

TextPublication details: Manila : National University, 2007Description: 31 leaves ; 28 cmSubject(s): SALESLOC classification: UGT CBA BSBA-MM .D45 2007

Contents:

Chapter 1. Introduction -- Chapter 2. Research Design -- Chapter 3. Results and Discussions -- Chapter 4. Summary -- Appendices.

Summary: The pervasiveness of advertising, its phenomenal growth as an industry, and its increased power to influence our behavior and help shape our decisions, have made advertising the object of much cristicism.

Item type:

Thesis

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Thesis	LRC - Annex II	National University - Manila	Marketing Management	Thesis	UGT CBA BSBA-MM .D45 2007 (Browse shelf (Opens below))	c.1	Available		UGTHE000002151

Research Design : Descriptive Method

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Research Design -- Chapter 3. Results and Discussions -- Chapter 4. Summary -- Appendices.

The pervasiveness of advertising, its phenomenal growth as an industry, and its increased power to influence our behavior and help shape our decisions, have made advertising the object of much cristicism.

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