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Principles of marketing management / Felicitas U. Evangelista [and six others].

By: Evangelista, Felicitas U [author]Contributor(s): Clemente, Jr., Dominador A [co-author] | Sicat, Nadine Michelle M [co-author] | Dacanay, Alma C [co-author] | Anonuevo, Maria Victoria E [co-author] | Zarate, Elizabeth M [co-author] | Salazar, Jr., Melito S [co-author]Material type: Text

TextPublication details: [Metro Manila] : National Book Store, c1987Description: xx, 606 pages : illustrations ; 26 cmSubject(s): MARKETINGLOC classification: HF 5415.12.P5 .P75 1987

Contents:

Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics.

Summary: This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	Relegation Room	FIL HF 5415.12.P5 .P75 1987 (Browse shelf (Opens below))	c.1	Available		NULIB000005876

Includes bibliographical references and index.

Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics.

This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach.

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