Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Perez N. Ghauri and Milind R. Agarwal
Material type:
TextPublication details: Thousand Oaks, California : Sage Publications, Incorporation, c2002Description: xv, 300 pages ; 24 cmISBN: - 761913742
- HD 62.4 .C387 2002
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 62.4 .C387 2002 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005729 |
Includes bibliographical references and index.
Why look at emerging economies? -- Emerging-marketing potential -- Internationalization as a business strategy -- Export marketing and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa, and Turkey -- Conclusions : some guidelines for doing business
This book serves an important purpose by enhancing our understanding of the emerging-market economies and cultures.
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