Marketing plan : building the profitable preferred brand / Josiah Go
Material type:
TextPublication details: [Metro Manila] : Josiah Go, c1999Description: xv, 340 pages : illustrations ; 23 cmISBN: 9719186003Subject(s): MARKETING -- PHILIPPINES | MARKETINGLOC classification: HF 5415 .G57 1999
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415 .G57 1999 (Browse shelf (Opens below)) | c.1 | Available | NULIB000014260 |
Includes bibliographical references and index.
Part I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation.
This book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop.
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