Advertising / Julita R. Gomez and Lilia B. Arante
Material type:
TextPublication details: Mandaluyong City : National Book Store, c1986Description: ix, 206 pages : illustrations ; 23 cmISBN: 971083097XSubject(s): BUSINESS | ADVERTISING -- PROMOTIONLOC classification: HF 5821. G66 1986
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
LRC - Annex II | National University - Manila | Gen. Ed. - CBA | Relegation Room | FIL HF 5821 .G66 1986 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012265 |
Includes bibliographical references and index.
Chapter 1. Nature and scope of advertising -- Chapter 2. A glimpse of advertising -- Chapter 3. Data base for advertising: The Social environment -- 4. Advertising appeals: motivators of behaviors -- 5. The advertising department: the client -- 6. The advertising agency: fountain of creative and advertising -- 7. The media: conveyors of the advertising message -- 8. Research: The base of the advertising pyramid -- 9. The broadcast media: radio and television.
The book emphasizes the creative and imaginative skills needed in the preparation and planning of advertising and sales promotion.
There are no comments on this title.