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Services marketing : an integrated approach / Raymond P. Fisk, Stephen J. Grove and Joby John

By: Fisk, Raymond P [author]Contributor(s): Grove, Stephen J [co-author] | John, Joby [co-author]Material type: Text

TextPublication details: Ohio : Cengage, c2014Edition: Fourth EditionDescription: xxiii, 261 pages : illustrations ; 26 cmISBN: 9781285057132Subject(s): BUSINESS AND MANAGEMENT | SERVICE INDUSTRIES MANAGEMENT | SERVICE INDUSTRIES MARKETINGLOC classification: HD 9980.5 .F57 2014

Contents:

Part 1. Foundations of services marketing -- Part 2. Creating the interactive experience -- Part 3. Promising the interactive service experience -- Part 4. delivering and ensuring a successful customer -- Part 5. Management issues in services marketing.

Summary: Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 9980.5 .F57 2014 (Browse shelf (Opens below))	c.1	Available		NULIB000009295

Includes index.

Part 1. Foundations of services marketing --
Part 2. Creating the interactive experience --
Part 3. Promising the interactive service experience --
Part 4. delivering and ensuring a successful customer --
Part 5. Management issues in services marketing.

Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.

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