Global marketing management / Masaaki Kotabe and Kristiaan Helsen

By: Kotabe, Masaaki [author]Contributor(s): Helsen, Kristiaan [co-author]Material type: TextTextPublication details: New Jersey : Wiley, c2011Edition: Fifth EditionDescription: xxiii, 717 pages : illustrations ; 28 cmISBN: 9780470505748Subject(s): EXPORT MARKETING -- MANAGEMENTLOC classification: HF 1416 .K68 2011
Contents:
Globalization -- Global economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry modes -- Global product development -- Marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing in emerging markets -- Global marketing and the Internet.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 1416 .K68 2011 (Browse shelf (Opens below)) c.1 Available NULIB000006552

Includes index.

Globalization --
Global economic environment --
Financial environment --
Cultural issues and buying behavior --
Political and legal environment --
Global marketing research --
Global segmentation and positioning --
Global marketing strategies --
Global market entry modes --
Global product development --
Marketing products and services --
Global pricing --
Communicating with the world consumer --
Sales management --
Global logistics and distribution --
Export and import management --
Planning, organization, and control of global marketing operations --
Marketing in emerging markets --
Global marketing and the Internet.

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