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Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, and Enrique Perez

By: Velasco, Evelyn O [author]Contributor(s): Javier, Daryl A [co-author] | Perez, Enrique [co-author]Material type: Text

TextPublication details: Intramuros, Manila : Unlimited Books, c2017Description: viii, 134 pages : illustartions ; 23 cmISBN: 9789719654681Subject(s): TOURISM INDUSTRY | HOSPITALITY INDUSTRY -- MARKETING | TOURISM -- MARKETINGLOC classification: G 155.7 .V45 2017

Contents:

Contents : Unit 1 Overview of hospitality and tourism industry -- Unit 2 Introduction to hospitality and tourism marketing -- Unit 3 Tourism promotions -- Unit 4 Steps in hospitality and tourism marketing plan -- Unit 5 Hospitality and tourism marketing trends.

Summary: This book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL G 155.7 .V45 2017 c.1 (Browse shelf (Opens below))	c.1	Available	NULIB000015749
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL G 155.7 .V45 2017 c.2 (Browse shelf (Opens below))	c.2	Available	NULIB000015750
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL G 155.7 .V45 2017 c.3 (Browse shelf (Opens below))	c.3	Available	NULIB000015759
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL G 155.7 .V45 2017 c.4 (Browse shelf (Opens below))	c.4	Available	NULIB000015760

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This book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today.

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