Marketing : defined, explained, applied / Michael Levens

By: Levens, Michael [author]Material type: TextTextPublication details: Boston: Prentice Hall, 2012Edition: Second EditionDescription: xi, 371 pages : illustrations ; 27 cmISBN: 9789810696894Subject(s): MARKETINGLOC classification: HF 5415 .L48 2012
Contents:
Part 1. Explaining -- Part 2. Creating -- Part 3. Strategizing -- Part 4. Managing -- Part 5. Integrating.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5415 .L48 2012 (Browse shelf (Opens below)) c.1 Available NULIB000006585

Includes index.

Part 1. Explaining --
Part 2. Creating --
Part 3. Strategizing --
Part 4. Managing --
Part 5. Integrating.

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