Include bibliographical references and index.

Chapter 1: Introduction to event sponsorship, fundraising, partnerships and relationship development -- Chapter 2: Event sponsorship at the center of the integrated marketing communications mix -- Chapter 3 : Delivering event sponsorship campaigns -- Chapter 4: Identifying and securing sponsors and funding opportunities -- Chapter 5: Prospecting for grant funding and sponsorship : case studies from Scottish cycling events -- Chapter 6 : Preparing and delivering a sponsorship pitch -- Chapter 7 : Managing relationships with sponsors and funding bodies -- Chapter 8 : Legal issues in event sponsorship and undraising -- Chapter 9 : Evaluating sponsorship and grant-making relationships -- Chapter 10 : Where next for event sponsorship and fundraising? -- Chapter 11 : Practical templates to kick-start your event sponsorship and fundraising -- Chapter 12 : Afterword - building your career in sponsorship and fundraising

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.