Strategic management in tourism and hospitality with total quality management / Don M. Magpantay, Augusto R. Matias and Angelie Marie L. Vizconde

By: Magpantay, Don M [author]Contributor(s): Matias, Augusto R [co-author] | Vizconde, Angelie Marie L [co-author]Material type: TextTextPublication details: Sta. Cruz, Manila : Edric Publishing House, c2022Description: 124 pages : illustrations ; 26 cmISBN: 9786218179547Subject(s): TOURISM -- MARKETINGLOC classification: G 155.A1 .M34 2022
Contents:
Chapter 1. The nature of Strategic Planning -- Chapter 2. The Business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competitive position -- Chapter 5. Crafting a strategy: the quest for competitive advantage -- Chapter 6. Strategy Analysis and choice -- Chapter 7. Executing the strategies: Management and operations issues -- Chapter 8. Executing the startegies: Marketing, Finance/Accounting, R&D, and Mis Issues -- Chapter 9. Corporate Governance and Ethics -- Chapter 10. Total Quality Management Systems: Hospitality ang Tourism Management.
Summary: This book describe the strategic management process.
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Main
National University - Manila
Hospitality Management Filipiniana FIL G 155.A1 .M34 2022 (Browse shelf (Opens below)) c.1 Available NULIB000019172

Includes bibliographical references.

Chapter 1. The nature of Strategic Planning -- Chapter 2. The Business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competitive position -- Chapter 5. Crafting a strategy: the quest for competitive advantage -- Chapter 6. Strategy Analysis and choice -- Chapter 7. Executing the strategies: Management and operations issues -- Chapter 8. Executing the startegies: Marketing, Finance/Accounting, R&D, and Mis Issues -- Chapter 9. Corporate Governance and Ethics -- Chapter 10. Total Quality Management Systems: Hospitality ang Tourism Management.

This book describe the strategic management process.

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