Strategic sports event management / Guy Masterman
Material type:
TextPublication details: London : Routledge, c2014Edition: Third editionDescription: xxvii, 408 pages : illustrations ; 26 cmISBN: 9780415532792Subject(s): SPORTS TOURNAMENT -- MANAGEMENT | STRATEGIC PLANNINGLOC classification: GC GV 713 .M375 2014
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex | National University - Manila | Physical Education - Sports and Wellness | General Circulation | GC GV 713 .M375 2014 (Browse shelf (Opens below)) | c.1 | Available | NULIB000011959 |
Includes bibliographical references and index.
The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation
"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports."
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