Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe
Material type:
TextPublication details: Amsterdam : Elsevier, c2009Description: xx, 300 pages ; 25 cmISBN: 9780750682770Subject(s): HOSPITALITY INDUSTRY -- MARKETING | TOURISM -- MARKETING | COMMUNICATION IN MARKETINGLOC classification: TX 911.3.M3 .M33 2009
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Main | National University - Manila | Gen. Ed - CTHM | General Circulation | GC TX 911.3.M3 .M33 2009 (Browse shelf (Opens below)) | c.1 | Available | NULIB000000230 | |
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LRC - Main | National University - Manila | Tourism Management | General Circulation | GC TX 911.3.M3 .M33 2009 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000000351 |
Includes index.
Chapter 1. Positioning marketing communications for tourism and hospitality --
Chapter 2. Communications theory and applications --
Chapter 3. The marketing communications environment --
Chapter 4. Consumer roles in marketing communications --
Chapter 5. /marketing communications and organisational strategy --
Chapter 6. Segmentation, targeting and polishing --
Chapter 7. Marketing communications planning --
Chapter 8. Advertising strategies for tourism and hospitality --
Chapter 9. Other communications strategies --
Chapter 10. Interactive and E-communications issues and strategies --
Chapter 11. Conclusions and future issues in marketing communications
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