NU Learning Resource Center OPAC catalog › Details for: Marketing /

Normal view MARC view ISBD view

Marketing / James H. Myers

By: Myers, James H [author]Material type: Text

TextPublication details: New York : McGraw-Hill, c1986Description: xx, 597 pages : illustrations ; 32 cmISBN: 007044207XSubject(s): MARKETINGLOC classification: HF 5415 .M94 1986

Contents:

Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing

Summary: This book describes what modern marketing is and how it is carried out in business firms and other types of organizations.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 3 )
Comments ( 0 )

Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	Relegation Room	GC HF 5415 .M94 1986 c.1 (Browse shelf (Opens below))	c.1	Available		NULIB000005854
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	Relegation Room	GC HF 5415 .M94 1986 c.2 (Browse shelf (Opens below))	c.2	Available		NULIB000005855

Includes bibliographical references and index.

Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing

This book describes what modern marketing is and how it is carried out in business firms and other types of organizations.

There are no comments on this title.

to post a comment.