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Fundamentals of strategic management / Norberto A Jr Orcullo

By: Orcullo, N. A., Jr [author]Material type: Text

TextPublication details: Manila, Philippines : Rex Book Store, c2007Description: xix, 302 pages : illustrations ; 23 cmISBN: 978971234861Subject(s): STRATEGIC PLANNINGLOC classification: HD 30.28 .O63 2007

Contents:

CHAPTER 1. Evolution of business policy -- 2. Motivators and drivers of strategic management -- 3.Business competition -- 4. Corporate Level strategies -- 5. Business and Functional Level Strategies -- 6. Value Chain -- 7. Strategic Management models -- 8. Task 1: Environmental Scanning -- 9. Task 2: The vision and Mission statement -- 10. Task 3: Setting Strategic Objectives -- 11. Task 4: Crafting strategies -- 12. Task 5: Implementing and executing strategies -- 13. Task 6: Monitoring, Evaluating and Taking corrective actions -- 14. Industry Situation Analysis -- 15. Competitive Strategies.

Summary: This book was written with the undergraduate students in mind without job or industry experience or anyone who wishes to be introduces to the theories and principles of strategic management.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	Filipiniana	FIL HD 30.28 .O63 2007 (Browse shelf (Opens below))	c.1	Available		NULIB000014324

Includes bibliographical references and index

CHAPTER
1. Evolution of business policy -- 2. Motivators and drivers of strategic management -- 3.Business competition -- 4. Corporate Level strategies -- 5. Business and Functional Level Strategies -- 6. Value Chain -- 7. Strategic Management models -- 8. Task 1: Environmental Scanning -- 9. Task 2: The vision and Mission statement -- 10. Task 3: Setting Strategic Objectives -- 11. Task 4: Crafting strategies -- 12. Task 5: Implementing and executing strategies -- 13. Task 6: Monitoring, Evaluating and Taking corrective actions -- 14. Industry Situation Analysis -- 15. Competitive Strategies.

This book was written with the undergraduate students in mind without job or industry experience or anyone who wishes to be introduces to the theories and principles of strategic management.

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