Research method in business education /
Material type:
TextPublication details: Manila : Mindshapers, c2006Description: x, 173 pages ; 26 cmISBN: 9789710445066Subject(s): BUSINESS EDUCATION -- RESEARCH | BUSINESS -- RESEARCH -- METHODOLOGY | MANAGEMENT -- RESEARCH -- METHODOLOGYLOC classification: HF 1106 .P13 2006
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | Filipiniana | FIL HF 1106 .P13 2006 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012844 |
Includes bibliographical references.
CHAPTER 1. The nature and purpose of business research -- 2. The research process -- 3. The research proposal -- 4. Ethics in business research -- 5. The research design -- 6. Sampling design and measurement -- 7. Data Collection and techniques -- 8. Secondary techniques if data collection -- 9. Data Preparation and analysis -- 10. Statistical Analysis of Data -- 11. Project Feasibility study -- 12. Case study preparation and analysis -- 13. Preparing research report and presentation.
Business research is the bridge that links the organization to its business activities through the gathering of information.
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