Why social media matters : school communication in the digital age / Kitty Porterfield and Meg Carnes
Material type:
TextPublication details: Bloomington, IN : Solution Tree Press, c2012Description: xx, 138 pages ; 23 cmISBN: 9781935542964Subject(s): PUBLIC RELATIONS | COMMUNICATION IN EDUCATIONLOC classification: LB 2831.8 .P66 2012
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LRC - Graduate Studies | National University - Manila | Gen. Ed - CEAS | General Circulation | GC LB 2831.8 .P66 2012 (Browse shelf (Opens below)) | c.1 | Available | NULIB000013531 |
Includes bibliographical references and index.
1. The change -- 2. A hyperconnected community -- 3. Leading the change -- 4. Planning your debut and creating an online platform -- 5. Facebook 101 -- 6. Twitter 101 -- 7. Blogging 101 -- 8. Creating social media guidelines -- 9. What we say and how we say it matter -- 10. Listening to social media -- 11. Crisis management and social media -- 12. The new world: it's just the beginning.
Why is it so critical that school leaders embrace social media? And when they're ready to start, what's the best first step? Here's everything you need to know to begin building a social media platform that nurtures relationships and garners support from your key stakeholders, including step-by-step instructions on how to use three of today's most popular tools for social media: Twitter, Facebook, and blogs.
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