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Marketing in food, hospitality, tourism and events : A critical approach / Craig Hirst and Richard Tresidder

By: Hirst, Craig [author]Contributor(s): Tresidder, Richard [co-author]Material type: Text

TextPublication details: Oxford: Goodfellow Publishers Limited, 2016Edition: Second EditionDescription: vii, 232 pages ; 25 cmISBN: 9781910158319Subject(s): FOOD MARKETING | HOSPITALITYLOC classification: HF 5415 .H57 2016

Contents:

Introduction -- THEF marketing and the exhange of value -- Marketing as interaction and service -- Marketing and THEF consumption as a socio-cultural process -- Putting the experiences into experiences marketing -- Consumer resources and THEF experiences -- Marketing and Identity -- The semiotics of THEF marketing -- Interpreting marketing -- Ethics, sustainable markting and the green consumer -- Conclusion

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Hospitality Management	General Circulation	GC HF 5415 .H57 2016 (Browse shelf (Opens below))	c.1	Available		NULIB000014856

Includes references and index.

Introduction --
THEF marketing and the exhange of value --
Marketing as interaction and service --
Marketing and THEF consumption as a socio-cultural process --
Putting the experiences into experiences marketing --
Consumer resources and THEF experiences --
Marketing and Identity --
The semiotics of THEF marketing --
Interpreting marketing --
Ethics, sustainable markting and the green consumer --
Conclusion

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