Chartered public relations : lessons from expert practitioners / edited by Stephen Waddington
Material type:
TextPublication details: London : Kogan Page, c2015Description: xxii, 310 pages ; 23 cmISBN: 9780749473723Subject(s): PUBLIC RELATIONSLOC classification: HD 59 .C337 2015
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 59 .C337 2015 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012181 |
The shift to the open organization - the application of public relations within every area of a modern organization -- Developing areas of practice - an exploration of the opportunity in developing areas of public relations -- The application of best practice in markets - an analysis of the application of public relations in different markets -- International - the impact of the globalization of markets on public relations -- Reflections - an examination of the fundamental theories of public relations and their application to modern practice
Chartered public relations discusses in detail, among other things, the shift to the organization, the application of best practice in different markets and the impact of the globalization of markets on public relations.
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