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Advertising and IMC : principles and practice / Sandra Moriarty, Nancy Mitchell and William Wells

By: Moriarty, Sandra [author]Contributor(s): Mitchell, Nancy [co-author] | Wells, William [co-author]Material type: Text

TextPublication details: Harlow : Pearson, c2015Edition: Tenth Edition / Global EditionDescription: 669 pages : illustrations ; 28 cmISBN: 9789814628457Subject(s): ADVERTISINGLOC classification: HF 5823 .M67 2015

Contents:

PART 1 Principle -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- PART 4 Principle: Media in a World of Change -- PART 5 Principle: IMC and Total Communication

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5823 .M67 2015 (Browse shelf (Opens below))	c.1	Available		NULIB000009799

Includes index.

PART 1 Principle --
PART 2 Principle: Be True to Thy Brand-and Thy Consumer --
PART 3 Practice: Developing Breakthrough Ideas in the Digital Age --
PART 4 Principle: Media in a World of Change --
PART 5 Principle: IMC and Total Communication

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