Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber

By: Wilcox, Dennis L [author]Material type: TextTextSeries: Pearson custom libraryPublication details: Boston : Pearson education , c2015Edition: Eleventh Edition Global EditonDescription: 624 pages : color illustrations; 25 cmISBN: 9781292056586Subject(s): PUBLIC RELATIONS | PUBLIC RELATIONS -- UNITED STATESLOC classification: HM 1221 .W5 2015
Contents:
Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application .
Summary: This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books National University - Manila
National University - Manila
Gen. Ed. - CBA General Circulation GC HM 1221 .W5 2015 (Browse shelf (Opens below)) c.1 Available NULIB000012157

Includes bibliographical references and index.

Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application .

This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one.

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