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Small business manegement and entrepreneurship / David Stokes and Nicholas Wilson

By: Stokes, David [author]Contributor(s): Wilson, Nicholas [co-author]Material type: Text

TextPublication details: Cengage: Andover, 2010Description: xvii, 477 pages : 25 cmISBN: 9781408017999Subject(s): SMALL BUSINESS -- MANAGEMENT | NEW BUSINESS ENTERPRISE -- MANAGEMENTLOC classification: HD 62.7 .S76 2010

Contents:

Part 1. Understanding small business and entrepreneurship -- 1. Small business in the economy -- 2. Entrepreneurship, the entrepreneur and the owner-manager -- 3. The small business and entrepreneurial environment -- 4. Innovation and the marketplace -- 5. Information and help -- Part 2. Creating the entrepreneurial small business -- 6. Business planning -- 7. Successful small business strategies -- 8. Start ups and franchises -- 9. Buying an existing business -- 10. Forming and protecting a business -- Part 3. Managing the entrepreneurial small business -- 11. Management of people and resources -- 12. Marketing -- 13. Money -- 14. Business exits and realizing value.

Summary: This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 62.7 .S76 2010 (Browse shelf (Opens below))	c.1	Available		NULIB000006621

Includes index.

Part 1. Understanding small business and entrepreneurship --
1. Small business in the economy --
2. Entrepreneurship, the entrepreneur and the owner-manager --
3. The small business and entrepreneurial environment --
4. Innovation and the marketplace --
5. Information and help --
Part 2. Creating the entrepreneurial small business --
6. Business planning --
7. Successful small business strategies --
8. Start ups and franchises --
9. Buying an existing business --
10. Forming and protecting a business --
Part 3. Managing the entrepreneurial small business --
11. Management of people and resources --
12. Marketing --
13. Money --
14. Business exits and realizing value.

This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies.

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