Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.

By: Smith, Aaron C.T [author]Contributor(s): Stewart, Bob [co-author]Material type: TextTextSeries: Sport Management SeriesPublisher: London ; New York : Routledge, c2015Edition: Second editionDescription: x, 323 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138022959 (Hardback)Subject(s): SPORTS -- MARKETINGLOC classification: GC GV 716 .S56 2015
Contents:
Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control
Summary: Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
Gen. Ed - CEAS General Circulation GC GV 716 .S56 2015 (Browse shelf (Opens below)) c.1 Available NULIB000013004

Includes bibliographical references and index.


Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control

Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing.

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