NU Learning Resource Center OPAC catalog › Details for: Printing and production for promotional materials /

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Printing and production for promotional materials / edited by Robert Woods.

Contributor(s): Woods, Robert, 1953-Material type: Text

TextPublication details: New York : Van Nostrand Reinhold, c1987Description: 234 pages : illustrations ; 24 cmISBN: 0442231083 :Subject(s): ADVERTISING LAYOUT AND TYPOGRAPHY | ADVERTISING FLIERS -- PRINTING | COMMERCIAL ART -- PRINTING | GRAPHIC ARTS -- PRINTINGLOC classification: GC Z 257 .W66 1987

Contents:

1. Planning promotional projects -- 2. Selecting the right printing process -- 3. How to use litographic printing -- 4. How to use letterpress printing -- 5. How to use gravure printing -- 6. How to use screen printing -- 7. How to use flexographic printing -- 8. Preparing artwork for reproduction -- 9. Typography -- 10. Preparing paste-ups for reproduction -- 11. Selecting paper -- 12. Managing printing projects -- 13. Editing and proofreading -- 14. The bindery: folding, die-cutting, and finishing -- 15. How to use direct mail -- 16. Word processing -- 17. Thermography -- 18. New technology in printing and production

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Special Collection	Filipiniana	GC Z 257 .W66 1987 c.1 (Browse shelf (Opens below))	c.1	Available		NULIB000005390
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC Z 257 .W66 1987 c.2 (Browse shelf (Opens below))	c.2	Available		NULIB000012974

Includes index.

1. Planning promotional projects -- 2. Selecting the right printing process -- 3. How to use litographic printing -- 4. How to use letterpress printing --
5. How to use gravure printing -- 6. How to use screen printing -- 7. How to use flexographic printing -- 8. Preparing artwork for reproduction --
9. Typography -- 10. Preparing paste-ups for reproduction -- 11. Selecting paper -- 12. Managing printing projects -- 13. Editing and proofreading --
14. The bindery: folding, die-cutting, and finishing -- 15. How to use direct mail -- 16. Word processing -- 17. Thermography -- 18. New technology in printing and production

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