Business research methods / Donald R. Cooper

By: Cooper, Donald R [author]Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, 2003Edition: Eighth editionDescription: xix, 857 pages : illustrations 26 cmISBN: 0072498706Subject(s): INDUSTRIAL ADMINISTRATION -- INVESTIGATIONS | BUSINESS -- INVESTIGATIONSLOC classification: GC HD 30.4 .E47 2003
Contents:
Introduction to business research -- The Design of research -- The Sources and collection of data -- Analysis and presentation of data
Summary: Business research methods uses a strong blend of theory and real-world practice to explain which research methods are appropriate for a given scenario, and how research affects decision making.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HD 30.4 .E47 2003 (Browse shelf (Opens below)) c.1 Available NULIB000005478

Includes index.

Introduction to business research -- The Design of research -- The Sources and collection of data -- Analysis and presentation of data

Business research methods uses a strong blend of theory and real-world practice to explain which research methods are appropriate for a given scenario, and how research affects decision making.

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