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Hospitality business development / Ahmed Hassanien, Crispin Dale and Alan Clarke

By: Hassanien, Ahmed [author]Contributor(s): Dale, Crispin [co-author] | Clarke, Alan [co-author]Material type: Text

TextPublication details: Amsterdam : Elsevier, c2010Description: xxi, 289 pages : illustrations ; 25 cmISBN: 9781856176095Subject(s): HOSPITALITY INDUSTRY -- MANAGEMENT | HOSPITALITY INDUSTRY -- PLANNING | STRATEGIC PLANNINGLOC classification: TX 911 .H37 2010

Contents:

Chapter 1. Introduction to hospitality business development -- Chapter 2. Scope of the hospitality industry -- Chapter 3. The hospitality environment -- Chapter 4. Hospitality business positioning -- Chapter 5. Developing customer-centred hospitality businesses -- Chapter 6. Hospitality business planning and feasibility -- Chapter 7. Hospitality business development routes and directions -- Chapter 8. Hospitality business development methods -- Chapter 9. New product development (NPD) -- Chapter 10. Hospitality property renovation -- Chapter 11. Conclusions.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Hospitality Management	General Circulation	GC TX 911 .H37 2010 (Browse shelf (Opens below))	c.1	Available		NULIB000000539

Includes bibliographical references and index.

Chapter 1. Introduction to hospitality business development --
Chapter 2. Scope of the hospitality industry --
Chapter 3. The hospitality environment --
Chapter 4. Hospitality business positioning --
Chapter 5. Developing customer-centred hospitality businesses --
Chapter 6. Hospitality business planning and feasibility --
Chapter 7. Hospitality business development routes and directions --
Chapter 8. Hospitality business development methods --
Chapter 9. New product development (NPD) --
Chapter 10. Hospitality property renovation --
Chapter 11. Conclusions.

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