Includes bibliographical references.

Introduction: An Overview -- Company's Mission, Vision, Objectives and Goals, and 7-S Framwork -- Assessing the External Environment -- Competitive Strategy : Industry Analysis -- Internal Analysis of the Firm -- Framework for Analysing Competitive: Competitive Advantage of a Firm -- Strategy and Structure, Leadership and Culture -- Strategic Choice -- Strategic Control -- Formulating Long-term Objectives and Grand Strategies -- Growth Strategies: Intensification, Diversification, Mergers & Acquisitions and Divestment -- Turnaround Management -- Strategic Change Management --
Strategic time Management -- Social Responsibilities and Business --
Organisational Culture and Strategy -- Strategy and Social Audit -- Environment Audit -- Learning Curve for Strategic Market Planning -- Financial Strategy -- Human Resource Strategy -- Marketing Strategies -- Pricing Strategies -- Advertising Strategy -- Supply Chain Management -- Strategy and Corporate Evolution in the Indian Context -- Strategic Management in an International Firm.

This is a text on strategic management with a difference. The new text represents a milestone in the field of management literature.