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Comparative study of McDonalds and Jollibee Marketing strategies / Asejo, Dionalyn S.

By: Aseio, Dionalyn S [author]Material type: Text

TextPublication details: Manila: National University, 2004Description: iv, 28 leaves : 28 cmSubject(s): MCDONALDS -- MARKETING STRATEGY | JOLLIBEE -- MARKETING STRATEGYLOC classification: UGT CBA BSBA-MM .A84 2004

Contents:

Title page -- Approval Sheet -- Acknowledgement -- List of tables -- Chapter 1. The Problem and its background -- Chapter 2. Review of related literature and studies -- Chapter 3. Research Methodology -- Chapter 4. Presentation and Analysis of Data -- Chapter 5. Summary, Conclusion, and Recommendation -- Bibliography.

Summary: The study is done to determine what primary benefits the customer enjoys as a result of eating the products.

Item type:

Thesis

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Thesis	LRC - Annex	National University - Manila	Marketing Management	Thesis	UGT CBA BSBA-MM .A84 2004 (Browse shelf (Opens below))	c.1	Available		UGTHE000000174

Includes bibliography.

The study is done to determine what primary benefits the customer enjoys as a result of eating the products.

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