Be creative : the toolkit for business success / Neil Coade
Material type:
TextPublication details: [Boston] : International Thomson Business Press, 1997Description: xv, 154 pages : illustrations ; 24 cmISBN: 1-86152-087-5Subject(s): CREATIVE ABILITY IN BUSINESS | STRATEGIC MANAGEMENGTLOC classification: HF 5351 .C65 1997 | NULIB000005841Summary: This text offers guidance to managers about how they can develop a strategic response within their organization to issues of creativity, i.e. the process of new product development.
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5351 .C65 1997 (Browse shelf (Opens below)) | c.1 | Available | NULIB000005841 |
Contents:
The creative corporate environment -- Innovation and the opportunities for the strategic planner -- Selection of creative people -- Rewarding creative activity -- Preventing organization stagnation.
This text offers guidance to managers about how they can develop a strategic response within their organization to issues of creativity, i.e. the process of new product development.
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