| 000 | 00949nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100638.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814441414 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.3 .H69 2013 | ||
| 100 |
_aHoyer, Wayne D. _eauthor |
||
| 245 | 0 |
_aConsumer behavior : _bin the 21st Century / _cWayne D. Hoyer, Deborah J. MacInnis and Rik Pieters |
|
| 250 | _aSecond Edition / Philippine Edition | ||
| 260 |
_aSingapore : _bCengage Learning Asia Pte Ltd, _cc2013 |
||
| 300 |
_axix, 458 pages : _billustrations ; _c26 cm. |
||
| 365 | _bPHP638 | ||
| 505 | _aPart 1. An introduction to consumer behavior -- Part 2. The psychological core -- Part 3. The processing of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues | ||
| 650 | _aCONSUMER BEHAVIOR | ||
| 700 |
_aMacInnis, Deborah J.;Pieters, Rik _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c10315 _d10315 |
||