000			01566nam a2200217Ia 4500
003			NULRC
005			20250520100649.0
008			250520s9999 xx 000 0 und d
020			_a9780470824306
040			_cNULRC
050			_aHD 59.6.P16 .D48 2009
100			_aDevereux, Mary M. ; Smith, Anne Peirson. _eauthor
245		0	_aPublic relations in Asia Pacific : _bcommunicating effectively across cultures / _cMary M. Devereuxand Anne Peirson-Smith
260			_a[Place of publication not identifed] : _b[publisher not identified], _cc2009
300			_aunnumbered pages ;
504			_aIncludes index.
505			_aChapter 1. Public Relations in Asia Pacific -- Chapter 2. Public Relations Strategy -- Chapter 3. Connecting with the Media -- Chapter 4. Public Relations and Branding -- Chapter 5. Building and Defending Corporate Reputation --Chapter 6. Marketing to Asia Pacific Consumers and Businesses -- Chapter 7. The Role of Public Affairs in Asia Pacific -- Chapter 8. Managing Issues and Communicating in a Crisis -- Chapter 9. Talking to Ourselves; Internal and Change Communications -- Chapter 10. Corporations Taking Responsibility -- Chapter 11. The Big Three Investor Relations, Healthcare Communications, and Technology Communications Investor Relations -- Chapter 12. The Digital Generation -- Chapter 13. You'll Never Walk Alone -- Chapter 14. Measuring Achievement -- Chapter 15. Future trends for public relations in Asia pacific.
650			_aBUSINESS AND ECONOMICS
700			_aPeirson-Smith, Anne _eco-author
942			_2lcc _cBK
999			_c10767 _d10767