000			00992nam a2200229Ia 4500
003			NULRC
005			20250520100653.0
008			250520s9999 xx 000 0 und d
020			_a9789810697402
040			_cNULRC
050			_aHD 69.B7 .K45 2009
100			_aKeller, Kevin Lane. _eauthor
245		0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane
250			_aThird Edition
260			_aJurong, Singapore : _bPearson/ Prentice-Hall, _cc2009
300			_axxi, 692 pages : _billustrations ; _c26 cm.
365			_bPHP1298
504			_aIncludes index.
505			_aPart 1. Opening perspectives -- Part 2. Identifying and establishing brand positioning and values -- Part 3. Planning and implementing brand marketing programs -- Part 4. Measuring and interpreting brand performance -- Part 5. Growing and sustaining brand equity -- Part 6. Closing perspectives.
650			_aBRAND NAME PRODUCTS -- MANAGEMENT
942			_2lcc _cBK
999			_c10968 _d10968