000			01470nam a2200241Ia 4500
003			NULRC
005			20250520100653.0
008			250520s9999 xx 000 0 und d
020			_a9780199655090
040			_cNULRC
050			_aHF 5415.2 .B73 2013
100			_aBradley, Nigel _eauthor
245		0	_aMarketing research : _btools and techniques / _cNigel Bradley
250			_athird edition
260			_aOxford, United Kingdom : _bOxford University Press, _cc2013
300			_axx, 527 pages : _billustrations ; _c25 cm.
365			_bPHP2239
504			_aIncludes bibliographical references and index.
505			_aPart 1. Research Preparation -- Part 2. Data Collection -- Part 3. Analysis and Communication -- Part 4. Marketing Research Contexts.
520			_aBuilding on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.
650			_aMARKETING RESEARCH
942			_2lcc _cBK
999			_c10997 _d10997