000			01344nam a2200229Ia 4500
003			NULRC
005			20250520100708.0
008			250520s9999 xx 000 0 und d
020			_a9789712352423
040			_cNULRC
050			_aHF 5415 .M43 2008
100			_aMedina, Roberto G. _eauthor
245		0	_aPrinciples of marketing / _cRoberto G. Medina
250			_aRevised Edition
260			_aManila, Philippines : _bRex Book Store, _cc2008
300			_axv, 326 pages ; _c21 cm.
504			_aIncludes bibliographical references and index.
505			_aCHAPTER 1. An Overview of Marketing -- 2. Consumer Behavior -- 3. The Buying Behavior of Organizational Markets -- 4. Market Segmentation and Targeting -- 5. Marketing Research and information systems -- 6. The Product -- 7. The Price -- 8. Marketing Channels -- 9. Physical distribution -- 10.T Retailing and wholesaling -- 11. Personal Selling -- 12. Advertising, Public relations and Sales Promotion -- 13. Services Marketing and Non- Business Marketing -- 14. International Marketing -- 15. Marketing Planning and control -- 16. Marketing and society -- 17. Mini-Cases.
520			_aThree new chapters are added to the original fourteen, "Consumer Behavior" , "The Buying Behavior of Organizational Markets" and "Mini-Cases".
650			_aMANAGEMENT
942			_2lcc _cBK
999			_c11652 _d11652