| 000 | 01379nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100716.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814646086 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 1009.5 .C38 2013 | ||
| 100 |
_aCateora, Philip R. _eauthor |
||
| 245 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly and John L. Graham |
|
| 250 | _aSixteenth Edition / McGraw-Hill International Edition | ||
| 260 |
_aNew York : _bMcGraw Hill Education, _cc2013 |
||
| 300 |
_axxxiii, XXXIII, 638 pages : _billustrations ; _c29 cm |
||
| 365 | _bPHP798 | ||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1. An overview -- Part 2. The cultural environment of global markets -- Part 3. Assessing global market opportunities -- Part 4. Developing global marketing strategies -- Part 5. Implementing global marketing strategies -- Part 6. Supplementary material | ||
| 520 | _aFeatures topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region. | ||
| 650 | _aMARKETING INTERNATIONAL | ||
| 700 |
_aGraham, John L.;Gilly, Mary C. _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c12036 _d12036 |
||